HG Partners is a Chicago-based advisory firm focused on the commercial side of SaaS and Data companies — pricing, packaging, positioning, and the go-to-market motion that turns product into revenue.
Michael Himmelfarb, Founder & President of HG Partners, has helped dozens of SaaS and DaaS startups solve their most pressing product marketing and go-to-market challenges. Recent engagements include interim/fractional CMO at Otto.vet, TrackX.com, and Koupon Media, and fractional Product Marketing lead for Label Insight, Edison Technologies, and SwiftIQ.
Prior to HGP, Michael was SVP and General Manager of global consumer panel businesses at NielsenIQ, head of product for Spectra Marketing, and Innovation Lead for emerging markets. He currently also serves as Growth Partner for Mercury Fund, a Houston-based venture capital firm.
Most go-to-market challenges are cross-functional and involve sales, marketing, BD, revenue ops, and more. HG Partners maintains a pre-vetted team of executives and specialists who bring added industry and functional expertise to ensure the best results — so an engagement that starts with one operator can scale to the depth the problem requires.
We're operators, not slide-makers. Engagements are scoped to ship something — a price book, a packaging redesign, a launch, an ICP recut, a quarter of interim leadership. We measure what we said we'd move, and we leave behind playbooks the in-house team can run on their own.
The first conversation is free and usually enough to know if there's a fit.
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