Capture untapped growth from the customers, products, and data you already have.

HG Partners helps SaaS and Data companies fix the go-to-market levers that quietly leave 25%+ of revenue on the table — pricing, packaging, positioning, process, and partnerships.

Trusted by SaaS, DaaS, and PE-backed software companies since 2015.

Sample Engagement Outcome
B2B SaaS · ~$18M ARR
Average Contract Value+24%
Win Rate (mid-market)+11pts
Discounting Floor Held+15%
Time to Repricing Decision9 weeks
Revenue Upside Captured +$3.8M
WHY THIS WORK MATTERS
25%
Average revenue upside SaaS companies leave on the table
30%
Faster growth at companies using value-based pricing
20%
Typical ACV lift across HGP engagements
1/4
SaaS companies that actually use value-based pricing today
The Framework

Optimize your 5 Ps

SaaS companies miss out on an average of 25% in revenue upside from sub-optimal go-to-market practices — especially pricing and product packaging. We work with leaders and investors across the full 5-P stack.

P
Pricing

Value-based models, monetization, discount discipline.

P
Packaging

Tiering, bundling, and product-led structure.

P
Positioning

Messaging, segmentation, ICP, and proof.

P
Process

Sales motion, funnel hygiene, revenue ops.

P
Partnerships

Channels, alliances, and distribution leverage.

What You Get

Operators, not slide-decks

📈

Growth

We show clients how to grow Annual Contract Value by 20%+ through smarter packaging and pricing.

🎯

Impact

Experienced operators who deliver quantifiable results — not just nice presentations.

Efficiency

We solve burning issues and fill resource gaps with experience and proven playbooks.

📊

Visibility

A data-based approach with metrics and KPIs to track performance and warn of issues.

How We Help

Three ways to engage

Clients typically retain HGP across more than one area, instituting best practices and executing programs until the company is ready to hire full-time staff.

Go-to-Market

Pricing & GTM Strategy

Sharpen the levers that drive contract value, win rate, and segment expansion.

  • Pricing & product packaging
  • Land-and-expand and PLG strategy
  • Account-based marketing
  • Branding & positioning
  • Sales enablement
Data Monetization

Turning Data Into Revenue

For DaaS companies and software firms sitting on monetizable data assets.

  • New markets and businesses
  • Product launches
  • Processes and best practices
  • Monetizing AI
  • Distribution & partnerships
Fractional Leadership

Interim CMO & CxO

Senior leadership in the seat while you scale or search for the permanent hire.

  • Interim senior leadership
  • Funnel growth
  • Mentorship & coaching
  • Business planning
  • Opportunity identification
ROur Product

We also built Remidi.

The commercial strategy measurement platform behind our methodology — predictive scoring, benchmarks, and diagnostics for PE investors and operators. 800+ B2B companies benchmarked.

Visit Remidi

Let's find your revenue upside.

A 30-minute conversation is usually enough to size the opportunity and decide whether we're a fit.

Start a conversation